Offering Goodness, Truth + Beauty | Sofiya Deva, This Same Sky

Offering Goodness, Truth + Beauty | Sofiya Deva, This Same Sky

# 27: Offering Goodness, Truth + Beauty | Sofiya Deva, This Same Sky

Sofiya Deva didn’t waver from her commitment to launch a new business, This Same Sky, even in the face of a pandemic.  She was unwilling to turn away from any of her ‘loves’ – of beauty, for supporting multi-generational artisans, ethical and sustainable fashion and her self-described geeky love of strategy and business.  I believe Jim Collins would give her an A+ in building a business with a clear core ideology (Vision, Purpose, Values).  Listen in and you’ll also be gifted with Sofiya’s reading of This Same Sky’s brand poem.

Show Notes

“We have a twofold purpose: On one hand, supporting the artisans and preserving their traditions. On the other hand, we’re trying to inspire a more intentional lifestyle for our consumers…that is more fulfilling and authentic.”

Sofiya Deva, Founder and CEO of This Same Sky

Integrating your passions, strengths, and purpose

Not only did Sofiya Deva launch her brand, This Same Sky, in the middle of the pandemic, but she managed to masterfully integrate her loves and strengths. The company focuses on artisan-centered rotating collections of personal and home accessories, but it’s also a social enterprise that earns these multicultural artists an exceptional livelihood. Her purpose is to preserve traditional arts and crafts and remind us that we can’t forget the irrefutable value art can bring into our lives, – even in an era where minimalism is gaining traction.
One of the other passions the brand draws from? Poetry. The inspiration for the company name comes from a book of poetry of the same name. Everyone under “this same sky” lends to the sense of solidarity, that we’re all in this together. Profiling different artistic lifestyle pieces, it celebrates the distinctiveness of cultural differences while affirming a sense of unity.We discuss how Sofiya is achieving “the good, the true and the beautiful” within her new company, and how her pillars and purpose have fueled the company’s genesis and growth, even during such an uncertain time.

When less is more, choose intentionally

[17:47] “My subtle critique to sustainability in the present moment is we have a lot of emphasis on minimalism, and less clutter, which is great, but…I think if we just negate and eliminate, without tapping into a greater sense of who we are, a greater sense of where we come from, it’s incomplete for me.”

As consumers, we’re always voting with our dollars one way or the other. We understand not amassing possessions just to have them. But let’s also choose wisely, bringing things with beauty and life into our home.

The changing landscape of fashion

[25:51] “[The fashion industry] is in need of reform. But the great thing is that consumers are demanding that reform, so I think the brands that are going to deliver that reform have a competitive advantage in terms of being more desirable by consumers.”
[27:59] “Being born in the middle of a pandemic, it’s forced us to be even scrappier than we would have ordinarily been, and very adaptable and very agile – and to really think through, how can we create?How can we create a diverse and flexible business model?…We leaned into collaboration and how to create win-win scenarios.”

Balance passion and self-care

[34:03] “As an entrepreneur, you have to take burnout very seriously. You have to recognize that you’re not immune to burnout; you don’t have infinite energy and resources. I’ve had some really good coaches who have helped me recognize that, actually, my energy is a really valuable resource in this project, and I need to guard it.”

As Sofiya says, it’s important to engage intentionally and assess priorities so you’re able to follow through.

Connect with Sofiya:
Linked In: https://www.linkedin.com/in/sofiya-hyder/

This Same Sky https://thissamesky.com/

Social handle: @thissamesky

Twitter – https://twitter.com/sofiyadeva?lang=en

Other mentions:

This Same Sky by Naomi Shihab Nye – https://www.amazon.com/This-Same-Sky-Collection-Around/dp/0689806302
Guide to Owning Your Value – https://mailchi.mp/d37649fa5f04/own-your-value
Guide to Reading Poetry – https://mailchi.mp/6b573fc30d9e/guide-for-reading-poetry
Vickery Trading – https://vickerytrading.org/
Forbes article on Corporate Gifting: https://www.forbes.com/sites/shamahyder/2020/10/01/how-to-make-corporate-gifting-count-this-holiday-season/?sh=7b7db4453666

Sudara – https://www.sudara.org/
Olivela – https://www.olivela.com/
Wolf and Badger – https://www.wolfandbadger.com/us/

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To discuss executive coaching, leadership development program design, and workshop facilitation, please visit: https://rise-leaders.com/contact-info/

I specialize in helping leaders and organizations thrive.  Reach out if there’s a way I can support you.

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Offering Goodness, Truth + Beauty | Sofiya Deva, This Same Sky

Leadership, Ethnicity + Wellbeing | Renee Moorefield & Jane Cocking

Leadership, Ethnicity + Wellbeing | Renee Moorefield & Jane Cocking

Renee Moorefield and Jane Cocking share important findings from research they conducted on the relationships between leadership, ethnicity, and thriving. Based on data from 900+ leaders in the Be Well Lead Well® database, Black and Hispanic leaders who completed surveys about their well-being scored significantly higher than leaders who identify as white or Asian. To gain a better understanding, Jane and Renee interviewed 20+ leaders across a wide swathe of industries and ethnic identifications to unpack the data.

Episode 24   | October 13, 2020

Show Notes

 “I succeed when we succeed, so part of my job is to amplify the wellbeing, the effectiveness, the success of the people around me, and in particular, to help lift up my ethnicity.’”

– Interviewee’s feedback from Be Well Lead Well Pulse research

 

 

Race and the science of thriving

In the Be Well Lead Well® (BWLW) Pulse model, thriving is defined as ‘having the internal resourcefulness to meet external complexities and demands’. Renee Moorefield, the creator of the Be Well Lead Well Pulse wellbeing assessment, and Jane Cocking an executive coach and BWLW certified guide share important findings from research they conducted on the relationships between leadership, ethnicity, and thriving.

The research results were shocking. Based on data from 900+ leaders in the BWLW database, Black and Hispanic leaders who completed surveys about their well-being scored significantly higher than leaders who identify as white or Asian. To gain an understanding of how this could be, Jane and Renee interviewed 20+ leaders across a wide swathe of industries ethnic identifications to unpack the data.

Certain themes emerged…

Resilience

The respondents gave striking insights on how inner strengths were built naturally – a byproduct of not living in the dominant culture:

[19:18] “We heard that a lifetime of challenges for leaders who identify as Black or Hispanic have enabled them through the hardships they’ve had in this dominant culture, whether that’s a door shut in their face, whether that’s discrimination, or whether that’s microaggressions. You can think of all the things we’re hearing about in society that have enabled them to build a level of resilience within themselves, coping mechanisms to just live in this culture. It’s also enabled them to build a sense of identity beyond the white dominant culture of success.

“So it’s a way of seeing themselves that goes beyond this culture. And it’s also built within them a connection to their internal capacities.”

[25:43] “… Under stress, growth occurs. In the situation of these people we were talking about, they would say, ‘The reason I got to where I am as an executive, is because I drew from all of those experiences – me knowing who I am and what creates wellbeing for me enabled me to become and grow as a leader’.”

Not everyone’s version of success is the same

[17:19] “Overwhelmingly, we heard, no matter the race of the person, that we are all living in a white model of success…

“The white model is that you have to be productive, you have to achieve, in order to be successful. If you’re not productive and successful, then maybe you’re lazy. Acquiring wealth is important, the status of your job title or where you live or what car you drive – the status and very much a ‘me’ culture.”

These individuals have a story

[34:43] “’What I would love everyone to know,  what I believe about myself is that I’m fully human and humane. And as a black executive, when I operate in the world, I often don’t get treated as fully human, I get treated as an asset or sort of marginalized voice.’”

[38:33] “The people I talked to who identified as black or Hispanic knew a lot about their own history, their story, they had a connection for hundreds and hundreds and hundreds of years back.”

I’m so grateful for the work being done and the lessons being learned through the conversations Renee and Jane are conducting. They are engendering humility and a newfound appreciation for the significant lives of others.

Resources mentioned in this episode:

Be Well Lead Well Pulse Well-being assessment:

https://www.bewellleadwellpulse.com/

Episode 6: An Essential Link: Wellbeing and Leader Effectiveness

https://rise-leaders.com/essential-link-wellbeing-leader-effectiveness/

Renee on Star Coach Show, Episode 141 Be Well, Lead Well

https://starcoachshow.com/141-be-well-lead-well%ef%b8%8f-renee-moorefield-ph-d/

Connect to Renee and Jane:

Renee Moorefield https://www.bewellleadwell.com/renee-moorefield/

Jane Cocking https://www.linkedin.com/in/jane-cocking-a9695b3/

To discuss executive coaching, leadership development program design, and workshop facilitation, please visit:

https://rise-leaders.com/contact-info/

I specialize in helping leaders and organizations thrive.  Reach out if there’s a way I can support you.

 

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